Book
From hang time to prime time : business, entertainment, and the birth of the modern-day NBA / Pete Croatto.
Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.
Record details
- ISBN: 9781982103958
- ISBN: 1982103957
- Physical Description: xii, 370 pages, 16 unnumbered pages of plates : illustrations (some color) ; 23 cm
- Edition: First Atria Books hardcover edition.
- Publisher: New York : Atria Books, 2020.
- Copyright: ©2020
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | National Basketball Association > History. Basketball > United States > History. Basketball players > United States > History. |
| Genre: | Instructional and educational works. |
Available copies
- 1 of 1 copy available at Lehigh Valley Library System. (Show)
- 1 of 1 copy available at Easton Area Public Library System.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Easton Main Library | 796.323 C937f (Text) | 31901004474179 | Adult Nonfiction | Available | - |
